What it is: A multitasking lip balm that gently plumps and deeply nourishes while dressing lips in high-shine, luscious color. What it does: This first hybrid formula by Yves Saint Laurent features a plumping black heart core wrapped in deeply nourishing luscious color. Formulated with gently tingling peppermint oil, a rich cocktail of antioxidants and vitamins and hyaluronic acid to lock in moisture, lips are pampered with love. The care-meets-color lip balm instantly softens, smoothes and hydrates lip while gently plumping them for a voluptuous just-kissed look. Inspired by Mr. Yves Saint Laurent's favorite heart motif, used in numerous fashion collections and his famous love cards, Global Beauty Director Tom Pecheux wanted to create something that felt a little girly yet a little punk. That's where the black heart comes in. It's about bringing color and care while adding a unique, playful touch. The outer shell of the lipstick delivers gorgeous color and luminous shine while the heart-shaped center of the lipstick provides plumping and instant balm care. How to use: Apply to lips throughout the day as needed to build color and shine. Style Name: Yves Saint Laurent Volupte Plump-In-Color Plumping Lip Balm. Style Number: 5777483. Available in stores.