What it is: An eyeshadow and upper-eye brightener in one. Who it's for: Anyone who wants bigger, brighter-looking eyes and eyeshadow that lasts all day. What it does: It corrects darkness and discoloration of the eyelid, instantly creating a more vibrant, bright-eyed look while locking shadow in place for crease-proof, all-day wear. How to use: Apply a generous amount to the ball of the eye. Blend swiftly upward and outward, extending to the eyebrow and inner corner of the eye using a laydown brush or your ring finger. Wear alone or as a shadow primer. When applying, get as close to the lash line as possible without touching your lashes. Style Name: Trish Mcevoy Eye Base Essentials Brightening Eyeshadow Primer. Style Number: 160210. Available in stores.