What it is: An innovative tinted balm that instantly moisturizes. What it does: It plumps your lips while it hydrates and can also be used on your cheeks to give them a healthy glow. How to use: Apply directly to lips. Blot with the pad of your finger and tap excess onto the apples of your cheeks. For deeper cheek color, apply directly to the apples then stipple with your finger or a cream brush until blended. Style Name: Trish Mcevoy Beauty Booster Lip & Cheek Balm. Style Number: 5848815. Available in stores.