What it is: A long-wearing cream eyeshadow that provides up to 24 hours of wear, in shades to complement every skin tone. What it does: Emotionproof Eye Color is where luxury meets high performance. This extremely long-wearing cream eyeshadow glides effortlessly onto lids for intense color payoff. It's waterproof, noncreasing and is designed to stay put. How to use: Smooth over your eye area with a finger or a brush. Style Name: Tom Ford Emotionproof Eye Color. Style Number: 5830366. Available in stores.