What it is: An eyeshadow that delivers a light-reflected finish with a powder formula made for long-lasting wear. What it does: Its color intensity is buildable, which makes all shades flattering and easy to wear, and it's formulated with the industry's best mineral color pigment, wild-crafted buriti oil and organic jojoba oil so it won't dry out your lids like traditional formulas. It's pressed, not baked, which allows the formula to avoid heat exposure and thus preserves the integrity of the raw ingredients. Style Name: Rms Beauty Swift Shadow. Style Number: 5272076. Available in stores.