What it is: Lipstick Queen founder Poppy King designed Sinner to be the ultimate full-coverage matte lipstick with 90% pigment. What it does: Sinner takes creaminess to a whole new level. Its formulation glides on, lasts beautifully and feels great on your lips. Each shade has been meticulously designed to be the ultimate in its category. How to use: Apply straight from the bullet.