In stores now: Visit the Lancome counter at your local Nordstrom for a free 10-day supply of your ideal liquid foundation in the perfect shade for you. What it is: An oil-free, long-wearing liquid foundation with a blendable, fresh texture that leaves a natural-looking, velvety-matte finish for up to 24 hours. Who it's for: Anyone who wants medium-to-full coverage. What it does: Following eight years of research, Lancome unveils its first ultra long-wear foundation for lasting perfection. With its new EternalSoft technology, Teint Idole Ultra24H defeats all challenges and ensures your complexion stays perfectly flawless and unified, never cakey. How to use: Apply with fingers, brush or a sponge over serum and daily moisturizer. Complete with concealer and powder- 1 oz.