A high-potency, featherweight lip color that lasts up to six hours. This radiant lip color lasts for hours, has the look of a brilliant gloss but delivers the comfort and soothing qualities of a balm. It provides medium to full coverage and high-color payoff. The long-wearing color is formulated with a new generation of polymer, while shiny silicone creates brilliance of a gloss. Categorized by mood, the collection includes fresh day shades that add brilliance to the lips, trendy, punchy, evening-appropriate shades, and sophisticated, pure intense shades to give depth to lips. Shades can be identified by a letter in the shade number that denotes each of the three categories. Jolis Matins (or Pretty Morning) day shades feature precious mother-of-pearl and are identified with the letter "M". Boudoir Time evening shades feature intense, contrasted mother-of-pearl and are identified with the letter "B". Intense Tonight is My Night shades create a deep lacquered effect with luminous color through gold mother-of-pearl and are identified with the letter "N" in the shade number.