What it is: A highly pigmented matte liquid lipstick that delivers intense color payoff with a lightweight, second-skin feel that wears comfortably throughout the day without drying. What it does: Its pillow-like cushion applicator allows for precise application without any streaks or smudges. It's a water-in-oil emulsion formulated with patented Ultra Thin Film technology to deliver weightless texture without sacrificing color payoff. Vitamin E provides comfortable, nondrying wear, and the buildable color dries without transferring. Research results: In an independent study:- 95% of participants felt the product delivered intense color payoff- 94% of participants found the texture of the product to be smooth- 93% of participants thought the product was comfortable on the lips- 92% of participants felt the product was lightweight, almost as if it wasn't there- 92% of participants said the product did not leave a sticky sensation on the lips- 87% of participants described the texture of the product as a second-skin finish. How to use: In order to maximize the product's effectiveness, shake the bottle prior to application and saturate the cushion with the formula. Allow for 90 seconds of drying time post application for a comfort-matte dry-down effect. Pro tips: For a barely there stain, lightly dab the cushion applicator onto the lips. For more intensity, dab and swipe the formula onto the lips, building as desired to full coverage. Wait for it to dry for a beautiful matte result that stays- 0.02 oz. Style Name: Lancome Matte Shaker High Pigment Liquid Lipstick. Style Number: 5340437. Available in stores.