What it is: A long-wearing and comfortable matte lipstick that delivers an opaque flush of color onto the lips. What it does: Unlike traditional matte lipsticks, this innovative lip color not only provides high color payoff but keeps lips feeling moisturized and comfortable. In fact, the densely pigmented formula will leave you worry-free as color stays true throughout the day. How to use: Apply to lips directly from the bullet or use a lip brush for greater precision- 0.12 oz. Style Name: Lancome L'Absolu Rouge Drama Matte Lipstick. Style Number: 5699164. Available in stores.