Leather upper with rubber sole. Lace-up front. Velcro strap closure. FENR-WZ25. 19039803. Wanting to take Puma someplace new, Creative Director Rihanna takes designs to a sportier feel with influences from her love of music, fashion, and Japanese street style. Creating Fenty by Puma, the collection includes a wide variety of accessories, apparel, and footwear. A line that the artist herself defines as unpredictable and unexpected.