Colors to die for! And they just keep on coming! Dominating the nail color world with the added benefit of an award-winning, chip-resisting formula. No wonder essie has become an industry icon, trusted by beauty professionals, celebrities and royalty - an American classic that allows women all over the world to express themselves with color. Explore the entire selection of fashion-forward colors and their whimsical names. It may take you longer than looking at ordinary nail color collections. But then exploring a world of color should.