""I created this Rouge Dior collection so women can choose and change shades to express themselves." -Peter Philips, Creative and Image Director of Dior MakeupWhat it is: Celebrate your love of Rouge Dior with the Couture Color collection, featuring iconic reds, vibrant corals, passionate pinks, romantic rosewoods and extreme and surprising matte shades. What it does: Each hue comes with a new metallic couture case crafted with discreet details for a touch of personal luxury. The inside of each cap is attired in the Rouge 999 shade, Dior's sexy signature shade. Each voluptuous formula provides 16 hours of comfort without drying out your lips or streaking. A combination of lip care ingredients target optimal comfort and lasting hold. The formula is enriched with natural hydrating mango butter along with aroelat samphira-the filling properties of hyaluronic acid spheres which combine for a volume effect on the surface of your lips. How to use: Begin by lining your lips. For perfectly even results, apply lipstick with your lip brush, working from the center of your lips outward. For a bolder finish, apply the lipstick directly onto your lips. Style Name: Dior Couture Color Rouge Dior Lipstick. Style Number: 5203081. Available in stores."