When Christian Louboutin captured the essence of his iconic Red Sole with Rouge Louboutin Nail Colour, he introduced to the world a new universe of beauty. With his innate sense of allure, playfulness and theatricality, his vision is to unveil women's femininity and amplify their assets, not to correct their imperfections. Rouge is a source of inspiration for "something beautiful" as Christian Louboutin launches his first collection of lip colors. Highly pigmented, Velvet Matte asserts its suede finish and nondrying comfort on lips. It glides on with smooth precision. Intensely rich color goes on with full coverage and sets with a soft-touch matte finish. Medium to full coverage is delivered in one stroke with a supple and soft feel on lips. A complex of natural oils and seed butters enhance moisturization for up to four hours and creates a protective effect against dryness. Each Lip Colour hue features a subtle scent evocative of the feminine and glamorous qualities of a woman who enjoys cosmetic products. All colors are inspired by iconic Louboutin shoes and handbags. The Lip Colour is sold with a black silk ribbon that turns the lipstick into a necklace and is enclosed in a black, lacquer-like effect reusable jewelry box. It also includes a carrying silk pouch.