What it is: A clever cream-to-sheen eyeshadow that creates maximum impact with minimum effort. What it does: Captivate the room in one glance with Eyes to Mesmerise. The water-infused formula has a cooling effect on hard-working eyes, and its easy, glide-on texture won't drag the delicate eye area. Added vitamin E hydrates and provides antioxidant protection from free radicals while soft-focus illuminating pigments smooth over lines and imperfectionss for a visibly more youthful finish. How to use: For a flattering look, simply use your fingertip to add a sheer wash of color across the eyelid. For a more dramatic effect, use a damp or dry brush and apply across the eyelid and lower lash line for high-impact, high-shine color. Style Name: Charlotte Tilbury Eyes To Mesmerise Cream Eyeshadow (Nordstrom Exclusive). Style Number: 1134380 1. Available in stores.