What it is: A long-wearing, water-based, oil-free formula that delivers undetectable coverage and a fresh, hydrated glow for the most natural skin-like finish. Who it's for: Anyone with normal to oily skin types who wants a buildable formula with light-to-medium coverage. Why it's different: It goes easily from light to medium coverage and is available in a wide range of shades for all skin tones. It's lightweight and sinks into your skin, instantly helping to plump, moisturize and boost the skin's glow. Sustained hydration keeps skin looking and feeling fresh and ensures that color stays true all day. The formula is also enhanced with light-reflective optic ingredients to give skin a natural luminosity, and in addition to its weightless, long-wearing coverage and hydration, it minimizes the appearance of pores, conceals imperfections and delivers broad-spectrum UV protection. How to use: After moisturizing, apply with a foundation brush or your fingers where needed to even out skin tone and cover imperfections. For complete coverage, dot the foundation on your nose, forehead, cheeks and chin and blend out toward the hairline. Style Name: Bobbi Brown Skin Foundation Spf 15. Style Number: 254023. Available in stores.