What it is: A captivating liquid lip color that delivers a lush feel and vivid matte color for up to 12 hours. Why it's different: Formulated with powder pigments and wild mango butter, this matte formula delivers comfortable wear and ultra-vivid color. How to use: Wipe excess product off the doe-foot applicator before applying to lips for easy, precise application. Use the tip of the applicator to define the upper and lower lip lines, then fill in the rest of the lip using the flat side. For more precise definition, use a lip pencil before application. Pro tips: To create a smooth, hydrated base, apply a lip balm then blot with a tissue. Style Name: Bobbi Brown Luxe Liquid Lip Velvet Matte. Style Number: 5698734. Available in stores.