What it is: Bobbi's boldest, most vibrant lip color ever. Who it's for: Anyone who wants the ultimate in color and treatment benefits in a lipstick. Why it's different: Its formula dramatically boosts moisture levels while intensely rejuvenating lips, keeping them comfortable and conditioned even after it's removed. The formula also helps visibly reduce the appearance of lip lines and relieve lip flaking while delivering maximum-coverage color in a single swipe. How to use: Apply directly onto the lips from the tube or use a lip brush for a more precise application. Bobbi's tips: Always keep your lip color within the natural lines of your lips. Line lips with a pencil after applying lip color to keep lipstick from feathering and to create natural-looking definition. Blotting lipstick with your fingers presses color into the lips and creates a stain that will last. Use a lip brush to apply darker and brighter shades, which require precise application. For a simple way to extend your lip wardrobe, apply a swipe of bright lip color on bare lips followed by a lip balm for a pretty, sheer tint.