What it is: A long-lasting, all-in-one eye base and eyeshadow that's a stroke of genius-just swipe and go. Why it's different: It glides on lids tug-free and can be used to shade, define, smoke up and highlight eyes, and it stays put for eight hours. It's available in a range of subtle to eye-popping shades that last for up to eight hours without creasing, flaking or fading, and it's completely waterproof, too. How to use: Depending on the shade, use as an allover lid shade, as a lower lid shade or as a highlighter. It's best applied on bare lids using a cream shadow brush. For more sheer application, use your fingertips. Remove with makeup remover or a cleansing oil. Pro tips: Apply the Long-Wear Cream Shadow Stick directly onto the lower lid and blend into the crease. Then, apply along the lower lashline for soft, diffused definition. Finish the look with your favorite eyeliner and mascara. Cream shadow is ideal for when you want a long-lasting eye look. Darker shades can double as a quick, easy liner. Light, shimmery shades can be applied to the inner corner of the eye or on the brow bone as a subtle highlight. Style Name: Bobbi Brown Long-Wear Cream Shadow Stick. Style Number: 653190. Available in stores.