What it is: A bestseller that started it all-an iconic, creamy, semi-matte lipstick that was the first formula to launch and when it did, sold out instantly. Why it's different: The secret to its success is comfortable, full-coverage color that instantly gives lips a polished look. The non-drying lipstick offers full-color coverage and comfortable, long-lasting wear. How to use: Apply straight from the tube on clean, bare lips. Follow the natural line of your mouth, evenly covering the upper and lower lip. For a soft, stained look, blot with a tissue. For a more precise application, brush on with a lip brush. Style Name: Bobbi Brown Lip Color. Style Number: 11998U. Available in stores.