What it is: An all-new liquid shadow formula that glides on lids and delivers a glossy, high-shine finish. Why it's different: Go fresh and glowy for day or sleek and polished for night-either way, this one-swipe gloss is the ultimate no-fuss eye. Inspired by the undone modern eye look, Eye Gloss is a fresh, unexpected twist on your go-to eyeshadow. The liquid formula delivers a high-shine visual effect and never leaves lids sticky or tacky. How to use: Twist the base of the flow-through wand to dispense product, then swipe it across your lids. Use your fingers to blend.