Bobbi's revolutionary Creamy Matte Lip Color combines the look of a classic matte lip with incredible wearability. Creamy and moisturizing, it glides on comfortably and feels light as air. Not to mention its staying power won't budge for eight hours. How to use: Swipe directly onto the lips from the tube or use a lip brush for a more precise application. Bobbi's favorite method: Apply a generous amount of lipstick on the bottom lip and then smack the lips together.