BCBGMAXAZRIA Long Ruffle Gown in Blush. - size 2 (also in 0) BCBGMAXAZRIA Long Ruffle Gown in Blush. - size 2 (also in 0) Self & Contrast: 100% polyLining: 91% poly 9% spandex. Fully lined. Chiffon fabric. Adjustable shoulder straps. Ruffled trim. Hidden back zipper closure. Imported. BCB-WD776. ELP6180446. Founded in 1989, BCBGMAXAZRIA is the vision of one man: founder, designer, chairman and CEO Max Azria. Named for the French phrase bon chic, bon genre, a Parisian slang meaning good style, good attitude, the brand embodies a true combination of European sophistication and American spirit. The collection is a resulting line of directional, sophisticated designs in the most luxurious fabrics. Celebrities such as Angelina Jolie, Sarah Michelle Gellar, Rachel Bilson and Eva Mendes amongst many others, are huge fans of the brand.