Suede upper with man made sole. Ankle strap with buckle closure. Jute trim. Cut-out accents. Rubber tapped heel. Wedge measures approx 5"" HPlatform measures approx 1.5"" H. BGEN-WZ62. HOLLY. Founded in 1989, BCBGMAXAZRIA is the vision of one man: founder, designer, chairman and CEO Max Azria. Named for the French phrase bon chic, bon genre, a Parisian slang meaning good style, good attitude, the brand embodies a true combination of European sophistication and American spirit. The collection is a resulting line of directional, sophisticated designs in the most luxurious fabrics. Celebrities such as Angelina Jolie, Sarah Michelle Gellar, Rachel Bilson and Eva Mendes amongst many others, are huge fans of the brand.