Cotton blend. Chest pocket. Destroyed detail. AMOR-WS10. A11518P 089. Founders and industry veterans, Kelly Urban and Misty Zollars, bred the label AMO; when simply translated, is the Latin root word for love. The name best describes the duos feelings towards denim, which they decided to interpret into creating the perfect go-to, must have pair of jeans. With the use of high-end fabrics, balanced with unique and subtle vintage details, a pair of authentic AMO jeans is a fresh, feminine choice to any modern woman's wardrobe.